Kalaalaya's genesis has been a natural outcome of multiple events past and present. We came face to face with realities and opportunities that there was no other solution possible but this.
The unprecedented challenges posed by the COVID-19 pandemic cast a harsh light on the plight of Indian artisans, whose livelihoods were decimated in its wake. Witnessing their struggles and resilience, we were compelled to act—to provide a lifeline for these custodians of tradition, ensuring that their artistry continued to flourish despite adversity.
We were struck by the pervasive unawareness surrounding the richness of Indian art, its profound significance, and its intrinsic value in our lives. It was a revelation that ignited a spark within us—a fervent desire to illuminate the world with the brilliance of Indian artistic heritage.
Proud of our Sanaatani heritage, we are witnessing a resurgence of its awareness which is a poignant catalyst for our journey. In its timeless wisdom and profound teachings, we found a guiding light—a testament to the enduring relevance of ancient philosophies in the fabric of our contemporary world order. It is that time to paint the right strokes so that our combined tapestry beautifies our lives.
So here are our guiding principles:
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Art in Every Abode
At Kalaalaya, our mission is to bring the transformative power of art into every home, enriching lives and creating a lasting connection to Indian art and culture. We believe that art has the ability to inspire, uplift, and tell compelling stories that resonate with people from all walks of life.
Presenting Indian Artisans
Kalaalaya is committed to presenting local Indian artforms to an international audience, bridging cultural gaps and fostering cross-cultural appreciation. We strive to create opportunities for talented artists to showcase their work globally, promoting diversity and a deeper understanding of the rich tapestry of Indian art and traditions.
Sustainable Existence
Furthermore, we are dedicated to creating a sustainable income source for rural Indian households. By collaborating directly with artists and artisans from rural communities, we aim to empower them economically, preserving traditional art forms and supporting the livelihoods of these talented individuals.
Indian Art and Culture
We are dedicated to propagating Indian art and culture by showcasing the diverse and vibrant artistic traditions of our country. Through our carefully curated collections, we aim to celebrate the richness of Indian heritage and foster a deep appreciation for the artistic expressions that have evolved over centuries.
Storytelling
Through our art, we aspire to inspire individuals by telling captivating stories that evoke emotions, spark imagination, and encourage meaningful conversations. We believe that art has the power to transcend boundaries and provide shared experiences, fostering empathy and connection within our communities.
